How does a diamond factory really work? Business Insider went for a tour inside the factory of diamond retailer Ritani to see “how the sausage is made”, so to speak, and came back with renewed appreciation for the complex craft.
Founded in 1999, Ritani’s diamond manufacturing facility is the largest in the US in terms of carats cut. It is comfortably located on 47th Street in New York City’s Diamond District, between Fifth and Sixth Avenues.
According to the piece, Ritani has partnered with roughly 230 local jewelers across the US and Canada. The company’s business model caters well to Millennials, allowing customers to preview their online order in a store, alongside a knowledgeable jeweler who can answer any questions.
If the customer likes the ring as they view it in their local store, they can take it home that day — if not, the ring is sent back to Ritani and melted down.
In a recent visit to the factory, Business Insider saw how the diamonds are scanned, then shaped and cut according to each customer’s specifications. Diamond cutting can range from a few weeks to several months, based on the size, cut, and overall polishing process.
You can check out their slideshow here.