In Thursday evening (July 14), a small history was made: Swiss watchmaker Piaget, which usually makes $20,000 to $40,000 watches for the ultra-rich, unveiled a new, unusual timepiece: a stainless steel-cased casual watch for only $9,350.
According to Bloomberg, the new line is called Polo S range, and features five different models – three color variants of a simple 3-hand and date model, and two colors in a chronograph style. The piece is 9.4mm thick (11.2mm for the chrono), has a cushion-shaped dial, and a flat brushed steel with a polished beveled edge bezel.
According to the website, the watch is similar in looks to the iconic Patek Philippe Nautilus 5711 inseveral parameters: case proportions, the blue and silver dials, the horizontal ridges running across their dials and the slender silver-trimmed baton hour markers. The price of the Patek Philippe Nautilus 5711, however, is more than double the price of the Polo S.
The Polo S is going on sale immediately in Piaget’s flagship boutiques, priced at $9,350 for the 3-hand date and $12,400 for the chronograph.