What should you invest in – watches from a known brand like Ralph Lauren or Michael Kors, or a watch from the more established Swiss watchmakers? Michael Clerizo, a veteran watch industry reporter and author of the Wall Street Journal, takes a look at some recent watch launches and offers a few noteworthy recommendations.
The short answer, according to Clerizo, is to buy the watch you like – as long as it comes from a reputed brand. Many of the brand watches, he says, notably Cartier, Chanel, Louis Vuitton, Bulgari, Hermès and Dior, have long-standing “watchmaking pedigree”. Cartier has been making quality watches for over a century, while other companies have devoted many decades to craftsmanship, too. All these brands, he says, have their own watchmaking capability or a relationship with capable Swiss manufacturers.
Clerizo then highlights three timepieces,which he says “represent the originality and craftsmanship that certain fashion-brand watches possess”:
• The Slim d’Hermès watch: elegant and whimsy, with a graphic line that creates an impression of movement. Price: $7,650.
• Grand Soir KaleiDoirscope N. 5 by Dior: The watch, part of the Dior Grand Soir KaleiDiorscope collection, reproduces delicate Lesage embroidery seen through a kaleidoscope. Price upon request.
• Automotive Chronometer 39mm Timepiece by Ralph Lauren: The watch is inspired by the Lauren’s own 1938 Bugatti with elm burl wood detailing that emulates the sleek car’s luxurious interior. Price: $4,770